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Our History

Proudly Serving Alberta

Direct Energy LP is one of the largest retail providers of electricity, natural gas, and renewable energy solutions across North America to residential and commercial customers.

Founded in Toronto, Canada, in 1986 as a competitive energy retailer, Direct Energy proudly serves residential and business customers in Alberta.

After the deregulation of Alberta's gas and electricity market in 2004, Direct Energy purchased the retail divisions of ACTO Gas and ATCO Electric and continues to offer those services through our regulated company, Direct Energy Regulated Services (DERS), a subsidiary of Direct Energy Marketing Ltd.

In January 2021, Direct Energy became a wholly-owned subsidiary of NRG Energy. NRG's expanded portfolio provides additional opportunities to serve customers with valuable products and services. Direct Energy operates in 50 US states, the District of Columbia, and eight Canadian provinces. We provide best-in-class service capabilities and technologies for a wide range of customers.

Quick Facts About Direct Energy

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We Are Local

We have two offices based in Alberta - in Calgary and Edmonton. Direct Energy employs over 100 people right here in Alberta and we're growing!

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We Serve More Than 682,000 Albertans

In Alberta, we provide energy service to approximately 501,000 Direct Energy customers and 181,000 Direct Energy Regulated customers.

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We Support Green Energy

Customers can add a percentage of Green Energy to any electricity plan or energy bundle to help support green energy.

Lighting the Way Today for a Brighter Tomorrow

Family dancing in their living room

$2.47M

in Free Energy in 2021.

$1.96M

in Cashback Plus Rewards in 2022.

Little girl dressed as doctor checking heart of teddy bear with stethoscope

$215K+

in donations to Alberta Children's
Hospitals since 2016.

Have a question about a plan or need help placing an order?

Call us:1-866-374-6299

Hours: 7:00am - 9:00pm MST (Monday-Friday), 8:00am - 4:30pm MST (Saturday),
Closed Sundays


To enroll, you will need:

  • To be the person named on the utility account
  • Your service address
  • Your billing address (if different)
  • Your contact details including email address
  • To be over the age of 18